Creating Messages that Connect by Alan Nelson highlights the powerful link that exists between the speaker and the audience. This book reveals ten secrets that will improve the process of communication, without diminishing the purpose of the message.
The author’s genuine zeal and enthusiasm is evident from the very first page. In the introduction, he looks at some of the problems that currently exist, and then clearly defines the type of principles that work. Readers are encouraged to turn the pages to learn these techniques in greater detail, so they can be incorporated immediately and effectively.
Although the book is primarily geared toward pastors, this information can be valuable to anyone who needs to give a presentation, whether it’s oral or in writing. The main idea is to understand the audience and then tailor the message to their needs. Relevant is the key word here, and the author demonstrates this belief with Scripture verses, statistics and stirring personal accounts.
The book is easily arranged into compact informational chunks with eye-catching appeal. The chapters have the main points set apart from the text for easy reading and reference. Charts, diagrams and even clever cartoons grace the pages and help to creatively explain the author’s teaching. Thought provoking questions at the end of each chapter guides the reader to a more personal application of each point.
The author is the pastor of a thriving church, which is additional evidence of his expertise in this area. For those who wish to emulate his successful style of communication, this book is certainly the place to start.
Creating Messages that Connect is both motivational and meaningful! -- Joyce Handzo, Christian Book Previews.com
You’re in front of a crowd . . . How do you know who’s out there, what they need, and reach them to produce the greatest impact? Creating Messages That Connect gives you 10 great secrets—timeless communication principles—to help you strengthen and tailor your message to your audience. You’ll develop the skills to make messages that captivate and persuade people in powerful ways, without watering down the Gospel! Alan Nelson, pastor of a dynamically growing church, shows you why you might not need to be a better speaker—just know your audience better!