Review | Author Bio | Read an Excerpt
Hayley DiMarco's Bio:
In 1996, Hayley Morgan was a young twentysomething working
for a little shoe company called Nike in Portland, Oregon. After three years with the "Swoosh", Hayley got fed up with the incessant rain of Portland and began to search for dryer ground. In October, she found just the spot--Nashville, Tennessee. She left Nike corporate
to become the Manager of Promotions at Thomas Nelson Publishers. While at Nike,
Hayley had been responsible for
developing sales tools for their US
and International sales forces, so her first project at Thomas Nelson was to do
the same--promote a new teen Bible at retail.
After a successful promotion, partnering with AudioAdrenaline and
Forefront Records, the Extreme Teen Bible
hit the charts running. In
just two years the Bible sold a record 600,000 units and fathered an
entire brand of teen products.
was made Brand Manager of Extreme for
Jesus at its inception and brought 4 of the 7 publishers at Nelson together
to eventually create over 30 teen titles.
In just 3 years the brand went from a Bible to a $6 million dollar
business. While at Nelson, Hayley
authored, edited or had her hand in over 36 different titles.
In 2002, Hayley left Nelson
and created Hungry Planet, a group intent on feeding the world’s appetite for
truth through authors and speakers taking on biblical issues with a distinctly
Hayley’s goal is to take
the dork factor out of Christian publishing and thus, attract the attention,
minds, and hearts of the post-modern audience that has been taken over by the
likes of Viacom and AOL Time/Warner.
Through the use of extensive market research, focus groups, and on-line
surveys as well as intercepts at malls, universities and bookstores, Hayley
and her team create products that are relevant to post-moderns, attract
their attention, and keep them coming back for more.
Dateable, Hayley’s first
book published by Revell, landed on the CBA Youth Best-Seller list when it came
out in August 2003. This book has been applauded for its unique design
(which includes hand written doodles covering the pages), and its relevant,
hard-hitting content for non-Christian and seeker teens. The second book in the
Dateable series, The Dateable Rules, teaches teens male
and female roles and character lessons through bible study and group
activities. The Rules debuted in February 2004 at #3 on
the best-seller list. Revell is releasing five more titles from Hayley
and Hungry Planet in the second half of 2004. Retailers have quickly learned to look for Hayley's
name or the Hungry Planet logo for their core inventory for teens and
This year her Dateable
expertise (and of course prayers!) paid off, and she found the man of her
dreams. Hayley Morgan became Hayley
DiMarco on January 1. Yee ha! Both Hayley and
her husband Michael now travel this hungry planet speaking on issues of faith
Visit Hayley's website at www.meangirls.net